A young man riding a bicycle
A young man riding a bicycle
a boat surfing

Design leader. Strategic partner.
I scale teams, elevate product experiences, and help ambitious companies turn bold ideas into business impact.

Design leader. Strategic partner.
I scale teams, elevate product experiences, and help ambitious companies turn bold ideas into business impact.

Relentless about impact, obsessed with craft.

Relentless about impact, obsessed with craft.

Relentless about impact, obsessed with craft.

I’m a product design leader with 14+ years of experience building high-performing teams, launching category-defining products, and driving results across global organizations and early-stage ventures alike. From strategy to systems to pixel-perfect execution, I lead with clarity, speed, and a collaborative spirit.

Whether partnering with startups or scaling enterprise platforms, I help teams cut through complexity, stay user-focused, and ship solutions that drive real business value. I'm all in from team building and UX strategy to product definition and delivery.

Team

My leadership approach

I build and lead high-performing design teams that deliver AI-driven customer engagement at scale for enterprise and mid-market clients, with SMB and B2B2C coverage, leveraging ISV partnerships to accelerate adoption.

Turn obstacles into opportunities

Every challenge is a chance to lead forward. I turn complexity into clarity and setbacks into momentum, always aligning design with impact.

Turn obstacles into opportunities

Every challenge is a chance to lead forward. I turn complexity into clarity and setbacks into momentum, always aligning design with impact.

Show, don't tell

Great design speaks for itself. I lead with craft, letting thoughtful execution and outcomes tell the story, while raising the bar for the team.

Show, don't tell

Great design speaks for itself. I lead with craft, letting thoughtful execution and outcomes tell the story, while raising the bar for the team.

Lead with empathy

People first, always. I build trust, listen deeply, and design with heart because empowered teams and understood users drive real results.

Lead with empathy

People first, always. I build trust, listen deeply, and design with heart because empowered teams and understood users drive real results.

Drive Outcomes, Not Just Outputs

Design is a business lever. I connect design to metrics that matter, driving adoption, retention, and revenue while keeping the user at the center.

Drive Outcomes, Not Just Outputs

Design is a business lever. I connect design to metrics that matter, driving adoption, retention, and revenue while keeping the user at the center.

Experience

Mar 2022 – Present

Twilio

Principal Product Designer
Principal Product Designer

Sep 2021 - Mar 2022

Accenture

Product Design Manager
Product Design Manager


Feb 2021 - Sep 2021

CloudBees

Senior Lead Product Designer
Senior Lead Product Designer

Dec 2019 - Feb 2021

ING Bank

Lead Product Designer
Lead Product Designer

Aug 2018 - Dec 2019

Minsait by Indra

Senior Product Designer
Senior Product Designer

Big goals? Let’s make them real

From vision to execution, I help turn bold ideas into products people love and businesses grow.

Let's talk

Big goals? Let’s make them real

From vision to execution, I help turn bold ideas into products people love and businesses grow.

Let's talk

Big goals? Let’s make them real

From vision to execution, I help turn bold ideas into products people love and businesses grow.

Let's talk

Big goals? Let’s make them real

From vision to execution, I help turn bold ideas into products people love and businesses grow.

Let's talk