A young man riding a bicycle
A young man riding a bicycle
a boat surfing

Curious first, opinionated second.
I get close to: the engineers, the code, the user and the business. Distance is what makes design decorative.

Curious first, opinionated second.
I get close to: the engineers, the code, the user and the business. Distance is what makes design decorative.

Relentless about impact, obsessed with craft.

Relentless about impact, obsessed with craft.

Relentless about impact, obsessed with craft.

Most designers pick one. The strategists float above the pixels and hand engineering a beautiful idea that dies in implementation. The craftspeople polish something nobody needed. I've been in rooms with both, and both are expensive.

So I took the time to learn both: the business case that gets it funded, the constraint that shapes it, the error message that decides whether anyone comes back. Fourteen years in, the part I'm proudest of isn't a screen. It's that I can put a number next to almost all of it.

Influence

How I lead

I've worked with brilliant designers who couldn't move a room, and average ones who moved everything. The difference was never talent. It was whether they'd decided what they were responsible for. I decided a long time ago: the bar, the direction, the mess nobody claimed, and the people. Nobody hands you those. You pick them up, and then you have to be right often enough that people keep letting you.

Hold the bar

I decide what good means here, and I keep deciding it when the quarter gets tight. Most of that is catching the thing at 80% that everyone's ready to ship, and knowing which ones are worth stopping for. I'd rather be stopped myself than let it through.

Hold the bar

I decide what good means here, and I keep deciding it when the quarter gets tight. Most of that is catching the thing at 80% that everyone's ready to ship, and knowing which ones are worth stopping for. I'd rather be stopped myself than let it through.

Go where it's ambiguous

Some questions stay open for a reason, and the reason is usually political, expensive, or nobody wants to own it. Finding out which one it is tells you where the opportunity is. I ask, I get the team moving, and we take back what was left on the table.

Go where it's ambiguous

Some questions stay open for a reason, and the reason is usually political, expensive, or nobody wants to own it. Finding out which one it is tells you where the opportunity is. I ask, I get the team moving, and we take back what was left on the table.

Lead with empathy

Engineering, product, and the business each have their own language, and I speak all three. Not as a translator, as someone who knows what each of them is carrying and what moves them. The best work happens when the whole team wins, not one of us.

Lead with empathy

Engineering, product, and the business each have their own language, and I speak all three. Not as a translator, as someone who knows what each of them is carrying and what moves them. The best work happens when the whole team wins, not one of us.

Make the team faster

The best thing I ship usually isn't a design. It's the kit, the pipeline, the designer who no longer needs me in the room. When peer teams pick that up without being told to, that's the only real proof it was worth building.

Make the team faster

The best thing I ship usually isn't a design. It's the kit, the pipeline, the designer who no longer needs me in the room. When peer teams pick that up without being told to, that's the only real proof it was worth building.

Experience

DeC 2025 - present

GitLab

Product Design Contractor, via Yellow Dot S.L.
Product Design Contractor, via Yellow Dot S.L.

Mar 2022 - mAY 2026

Twilio

Principal Product Designer
Principal Product Designer

Sep 2021 - Mar 2022

Accenture

Product Design Manager
Product Design Manager


Feb 2021 - Sep 2021

CloudBees

Senior Lead Product Designer
Senior Lead Product Designer

Dec 2019 - Feb 2021

ING Bank

Lead Product Designer
Lead Product Designer

Aug 2018 - Dec 2019

Minsait by Indra

Senior Product Designer
Senior Product Designer

Jun 2017 - aug 2018

Innroute

Founding Designer
Founding Designer

2012 - 2017

Freelancer

Product Designer
Product Designer